Corporate Life Insurance :: News
SHARE

Share this news item!

AIA Australia's 'Do it for Life' Campaign: A Call to Prioritise Health and Wellbeing

Empowering Australians Through Health and Financial Wellbeing Initiatives

AIA Australia's 'Do it for Life' Campaign: A Call to Prioritise Health and Wellbeing?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

AIA Australia has unveiled its new brand platform, 'Do it for Life,' reinforcing its commitment to transforming the physical, mental, and financial wellbeing of Australians.
This campaign encourages individuals to take proactive steps towards their health to continue enjoying life's meaningful moments.

The campaign features prominent Australian figures, including AFL legend Shane Crawford and seven-time world champion surfer Layne Beachley. They share personal stories highlighting the small yet significant moments that motivate them to prioritise their health and wellbeing.

'Do it for Life' also underscores the vital role of financial advisers and superannuation funds in empowering Australians to make informed financial decisions. AIA Australia continues to advocate for accessible and affordable financial advice, recognising its fundamental importance for the financial future of all Australians.

Damien Mu, CEO and Managing Director of AIA Australia, stated that the company has always been passionate about supporting Australians to lead healthier, longer, and better lives. The 'Do it for Life' campaign aligns with this mission by inspiring individuals to take control of their health and wellbeing.

For businesses, this campaign serves as a reminder of the importance of supporting employee wellbeing. Implementing comprehensive health and wellness programs can lead to increased employee satisfaction, productivity, and retention. Additionally, offering financial education and support can empower employees to make informed decisions about their financial futures.

By fostering a culture that values health and wellbeing, organisations can enhance their overall performance and contribute positively to their employees' lives.

Published:Wednesday, 1st Apr 2026
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

Share this news item:

Rate this article

Sign in with Google to rate

0 Comments

No comments yet. Be the first to share your thoughts.

Insurance News

Mental Health Cover Debate Enters a More Practical Phase
Mental Health Cover Debate Enters a More Practical Phase
04 Nov 2026: Paige Estritori
Australia’s life insurers have moved from broad reform talk to the harder task of deciding how mental health should be treated in future life insurance products, after the Council of Australian Life Insurers released its response to the independent Life Insurance Code of Practice review. For employers, the development matters because mental health claims, disability definitions, affordability pressures and staff communication all intersect in workplace insurance arrangements. - read more
Code Watchdog Report Puts Claims Service Back on Employer Agenda
Code Watchdog Report Puts Claims Service Back on Employer Agenda
28 Oct 2026: Paige Estritori
The Life Code Compliance Committee’s 2025-26 Annual Report has put claims handling, benefit payment timeliness, customer communication and consent processes back under scrutiny for Australia’s life insurance sector. The watchdog reported 10,697 Code breaches affecting 27,289 customers, sanctioned two unnamed insurers for serious non-compliance and confirmed that a dedicated claims-handling inquiry will remain a priority in 2026-27. - read more
Life Claims Data Shows Why Workplace Cover Still Matters
Life Claims Data Shows Why Workplace Cover Still Matters
16 Sep 2026: Paige Estritori
New industry claims reporting from Australia’s life insurance sector has reinforced an important point for employers: life cover is not an abstract employee benefit. It is a financial safety net that is tested every year by death, disability, serious illness and extended time away from work. - read more
What a Steadier Life Insurance Market Means for Employers
What a Steadier Life Insurance Market Means for Employers
09 Sep 2026: Paige Estritori
Fresh life insurance performance data from APRA points to a market that is steadier than the disrupted conditions seen in recent years, but not one where employers can afford to be passive. For CFOs, HR leaders and directors, the message is less about a single quarterly result and more about the operating environment behind corporate life insurance pricing, claims service and product design. - read more
Click for more Insurance News


Life Insurance Articles

Key Person Life Insurance for Australian Businesses: What It Covers and When It May Be Used
Key Person Life Insurance for Australian Businesses: What It Covers and When It May Be Used
Key person life insurance can help an Australian business manage the financial impact of losing an owner, director, partner or specialist employee whose contribution is critical to revenue, debt servicing or continuity. - read more
Tax Considerations for Corporate Life Insurance in Australia
Tax Considerations for Corporate Life Insurance in Australia
Corporate life insurance can support employees, protect key people and strengthen business continuity, but its tax treatment depends on the policy purpose, ownership, beneficiary and how premiums and proceeds are structured. - read more
How Group Life Insurance Works for Australian Businesses
How Group Life Insurance Works for Australian Businesses
Group life insurance can help Australian businesses provide employee life cover under one policy, but eligibility, underwriting and administration rules matter. This guide explains how employee categories, automatic acceptance limits, waiting periods, claims and annual reviews usually work. - read more
Insurance Essentials: A Business Owner’s Checklist for Risk Reduction
Insurance Essentials: A Business Owner’s Checklist for Risk Reduction
For many business owners, insurance may seem like a complex and daunting topic. However, understanding the basics of business insurance is crucial in safeguarding your enterprise against unforeseen risks. Business insurance serves as a safety net, providing coverage for various potential incidents that could impact your company's financial health and stability. - read more

Knowledgebase
Claim:
A formal request made by the policyholder to the insurance company for payment of a loss covered by the insurance policy.

Quick Links: | Corporate Life Insurance | Group Life Insurance | Business Life Insurance | Employee Life Insurance Benefits | Key Person Life Insurance | Company Paid Life Insurance | Life Insurance For Employees | Corporate Term Life Insurance | Life Insurance Comparison Australia | Corporate Insurance Brokers
This website is owned and operated by Clark Family Pty Ltd (ACN 010 281 008) as Trustee for the Clark Family Trust (ABN 35 957 893 714), 43 Larch Street Tallebudgera QLD 4228. Clark Family Pty Ltd is an Authorised Representative (AR 1298860) of Unique Group Broker Services Pty Ltd (AFSL 509434). Check our licensing details on the ASIC registers: Clark Family Pty Ltd ACR, Clark Family Pty Ltd AR, Unique Group Broker Services.
IMPORTANT: We act solely as an introducer and refer enquiries to licensed third-party brokers, insurers, and lenders. We do not provide financial product advice or credit assistance. We may receive a fee or commission from these third parties in consideration for the referral. Before any action is taken to obtain a product or service referred to by this website, advice should be obtained (from either the third party to whom we refer you or from another qualified intermediary) as to the appropriateness of obtaining those products having regard to your objectives, financial situation and needs. Whilst we have our own process for validating the legitimacy of our referral partners, you should independently verify the credentials and licensing of any adviser or provider you engage. Visit the ASIC website for further information.