Corporate Life Insurance :: News
SHARE

Share this news item!

TAL and Cover Genius Introduce 'backd': A New Era in Digital Life Insurance

Enhancing Accessibility Through Embedded Insurance Solutions

TAL and Cover Genius Introduce 'backd': A New Era in Digital Life Insurance?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

In a strategic move to enhance accessibility to life insurance, Australian insurer TAL has partnered with global InsurTech company Cover Genius to launch 'backd', an embedded digital life insurance product.
This collaboration aims to provide life, income, and illness protection to millions of underinsured Australians, particularly part-time workers, contractors, and casual employees.

'backd' is designed to integrate seamlessly into platforms that individuals already use, such as employer payroll systems. This integration simplifies the process of obtaining coverage, making it more accessible and convenient for users. The product offers straightforward, digital-only, and affordable insurance solutions with no underwriting requirements and a fully digital claims process.

Key benefits of 'backd' include:

  • Income Protection: Benefits ranging from $100 to $300 per day.
  • Life Insurance: Coverage up to $150,000.

Fiona Macgregor, TAL's Group CEO and Managing Director, emphasized the partnership's goal of ensuring more Australians who want and need insurance can access it. The initiative also plans to expand 'backd' to consumers through sectors like health and banking, further broadening its reach.

This innovative approach addresses the coverage gap among underinsured populations by embedding insurance solutions into everyday platforms, thereby simplifying the process and encouraging greater uptake of essential life insurance coverage.

Published:Wednesday, 27th May 2026
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

Share this news item:

Rate this article

Sign in with Google to rate

0 Comments

No comments yet. Be the first to share your thoughts.

Insurance News

APRA's New Capital Treatment Reforms for Longevity Products
APRA's New Capital Treatment Reforms for Longevity Products
10 Jun 2026: Paige Estritori
The Australian Prudential Regulation Authority (APRA) has announced significant reforms to the capital treatment of longevity products, including annuities, aimed at bolstering the sustainability and affordability of retirement income products. These changes are set to take effect from 1 July 2026. - read more
Rising Delays in Income Protection and TPD Claims Processing
Rising Delays in Income Protection and TPD Claims Processing
10 Jun 2026: Paige Estritori
Recent findings from the Life Insurance Code Compliance Committee (Life CCC) have revealed a significant increase in delays related to income protection and Total and Permanent Disability (TPD) claims processing. Violations of the industry's standards on timely income protection payments have surged by 67% in the 2024-25 period, raising concerns about the efficiency and reliability of insurers in supporting claimants during critical times. - read more
New TPD Insurance Products Aim to Improve Affordability and Sustainability
New TPD Insurance Products Aim to Improve Affordability and Sustainability
03 Jun 2026: Paige Estritori
In response to escalating claims costs and sustainability concerns, Australian insurers have unveiled innovative Total and Permanent Disability (TPD) insurance products designed to enhance affordability and long-term viability. These developments were highlighted during the recent Entireti Risk Summit Roadshow events, where industry leaders discussed new product designs aimed at addressing these pressing issues. - read more
EML Report Projects Significant Rise in Superannuation Income Protection Claims
EML Report Projects Significant Rise in Superannuation Income Protection Claims
03 Jun 2026: Paige Estritori
EML has released a new white paper titled 'The Complexity Premium,' offering insights into the future of income protection claims within the superannuation industry. The report projects a 19% increase in such claims over the next decade, primarily due to tightening eligibility criteria for psychological injuries in the Victorian workers' compensation scheme. - read more
Click for more Insurance News


Life Insurance Articles

Insurance Essentials: A Business Owner’s Checklist for Risk Reduction
Insurance Essentials: A Business Owner’s Checklist for Risk Reduction
For many business owners, insurance may seem like a complex and daunting topic. However, understanding the basics of business insurance is crucial in safeguarding your enterprise against unforeseen risks. Business insurance serves as a safety net, providing coverage for various potential incidents that could impact your company's financial health and stability. - read more
What Every Business Owner Should Know About Group Life Insurance
What Every Business Owner Should Know About Group Life Insurance
As a business owner in Australia, protecting your venture against unforeseen events is crucial. Business insurance plays a vital role in safeguarding your company's financial stability and longevity. Group life insurance, a specific type of business insurance, is designed to cover multiple employees under a single policy. - read more
Insurance Made Easy: Understanding Your Corporate Coverage Options
Insurance Made Easy: Understanding Your Corporate Coverage Options
Corporate insurance might not be the first thing on your mind when running a business, yet it plays a crucial role in safeguarding your enterprise. Whether you're a small local shop or a bustling company, having the right insurance ensures that your business can withstand the unexpected. - read more
Transform Your Employee Benefits Package with Corporate Life Insurance
Transform Your Employee Benefits Package with Corporate Life Insurance
Corporate life insurance is a policy taken out by a business to cover the lives of its employees. It serves multiple purposes, including providing a financial safety net for both the company and the employee's family in the unfortunate event of a death. Unlike personal life insurance, this type of policy is owned by the business, and its benefits can be designated to protect a company’s financial interests or support the employee's beneficiaries. - read more

Knowledgebase
Exclusion:
Specific conditions or circumstances for which the insurance policy does not provide coverage.

Quick Links: | Corporate Life Insurance | Group Life Insurance | Business Life Insurance | Employee Life Insurance Benefits | Key Person Life Insurance | Company Paid Life Insurance | Life Insurance For Employees | Corporate Term Life Insurance | Life Insurance Comparison Australia | Corporate Insurance Brokers
This website is owned and operated by Clark Family Pty Ltd (ACN 010 281 008) as Trustee for the Clark Family Trust (ABN 35 957 893 714), 43 Larch Street Tallebudgera QLD 4228. Clark Family Pty Ltd is an Authorised Representative (AR 1298860) of Unique Group Broker Services Pty Ltd (AFSL 509434) for financial product referrals and an Authorised Credit Representative (ACR 401491) of Saccasan Pty Ltd (ACL 386297). Check our licensing details on the ASIC registers: Clark Family Pty Ltd ACR, Clark Family Pty Ltd AR, Saccasan Pty Ltd, Unique Group Broker Services.
IMPORTANT: We act solely as an introducer and refer enquiries to licensed third-party brokers, insurers, and lenders. We do not provide financial product advice or credit assistance. We may receive a fee or commission from these third parties in consideration for the referral. Before any action is taken to obtain a product or service referred to by this website, advice should be obtained (from either the third party to whom we refer you or from another qualified intermediary) as to the appropriateness of obtaining those products having regard to your objectives, financial situation and needs. Whilst we have our own process for validating the legitimacy of our referral partners, you should independently verify the credentials and licensing of any adviser or provider you engage. Visit the ASIC website for further information.